The ECODRIVEN project is a European-wide initiative covering several years, focusing on promotion of economical driving. The way you drive can easily influence twenty or more percent of your car’s standard consumption and, therefore, a “mere” change in driving habits and observing economical driving principles (correct gear shifting, speed, infl ated tyres and so on) can significantly reduce energy consumption irrespective of the type, size or power output of your car. For the benefit of traffic safety and driving efficiency.

The current circumstances on Czech roads have made SEVEn consider promoting economical and, in fact, safe driving in the Czech Republic as well. As a result, various information events were held in the Czech Republic under the name “Looking for Class A Drivers” during 2007 (promotion materials, economical driving courses and long-term competition) and their objective was to teach and motivate Czech passenger vehicle drivers to drive with lower fuel consumption than usual. The large and very interesting campaign, which has been supported by a number of noteworthy partners, such as Škoda Auto, Shell Czech Republic and the Czech Ministry of Transport, is going to reach its climax in April of next year at a final competition for “Class A Drivers.” Following that, the focus will shift towards promoting economical driving and using fuels in freight traffic in general.